The financial identity system built for the culture.
because generational wealth starts with rewriting the story. → join here
You got McDonald’s money?
We do.
But back in the day? "No, mom. I don't." 🙄
Years later, you're a grown adult with a job or business, maybe a degree or 2, maybe leading an organization, maybe your own kids in the backseat now, maybe a lil student loan debt still riding shotgun.
You don't have a money problem. You have a money memory.
Maybe McDonald's money is yours. Maybe it's one of these instead:
"Money doesn't grow on trees."
"We can't afford that."
"I ain't got it."
“We don’t talk about money in this house.”
"God will make a way."
Whatever it was, it's still running in the background. And no budgeting app on earth can talk to the seven year old still holding the money steering wheel.
Let’s talk about financial identity— the number in your bank account is just the surface. Underneath it is a belief. And that's where the real work starts.
innerfund was created by theologian and media personality Krystal Lee. Her money story? Signed for student loan debt at 17. Old enough to owe, too young to understand the master promissory note. She did everything right, degrees and all, and still felt stuck. So she built what she needed back then and now.
For individuals ready to do the inner work and get this schmoney.
For organizations ready to give their people something that actually works.
What we do
(and do well)
the innerfund method
Money Story
We go back to where it started: the beliefs, scripts, and patterns formed in childhood, before financial literacy was ever possible.
Money Moves
New moves don't stick to old wounds. Once the story shifts, real financial moves finally have somewhere to land.
Money World
The economy changed. Wages didn't keep pace. You're not doing it wrong. The game got harder. That’s why we don’t just teach money, we give it!
Financial identity over financial literacy
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Not your mama's financial advice
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Financial identity over financial literacy $ Not your mama's financial advice $
Identity → Beliefs → Behavior → Results
Most financial programs start with what you do. Not why you do it.
0.1%. That's how much financial literacy education actually changes financial behavior.
A meta-analysis of 201 studies found financial literacy education explains just 0.1% of financial behavior. innerfund works on what actually drives the rest — starting with financial identity.
Identity shapes belief. Belief drives behavior. Behavior creates results. The story about money that got written before any of us ever had a dollar in our hands. The one passed down at the kitchen table, in the church pew, in what got said about money and what didn't.
We’re obsessed with helping you get to the bag.
Every month, we put $250 (or more) behind someone in this community who is doing the inner work and is ready to build generational wealth, foreal.
New here? Subscribe to our Substack to get your free Money Story Workbook.
#chaching
